Just had a great Saturday morning chat with some of the technology people here at Cerion, about how we help to boost revenues for mobile Operators by reducing dropped calls and improving customer churn – We were talking about the results of a recent study that did in one of the largest cities here in the US, where we measured a significant improvement in dropped calls that translated into millions of dollars in revenue benefit. Not only this but our front-end services and software didn’t (and don’t) really cost anything, because they pay for themselves several times over by permanently deferring network costs and cutting the design time from weeks to days or even hours. 

I am excited that what our company is doing can have a really positive impact on the industry. In fact only yesterday I was talking with our management team about how our localized insight into network capacity can help customers further increase revenues, through targeting marketing that sells into this capacity where it would otherwise go to waste. This is great because they get the incremental revenue without needing to buy any additional equipment. It also enables them to offer new services at highly competetive tariffs that differentiate them from their competitors.

Back at Cerion, our own marketing team are busy working on new content for our website, brochures and so on, based on the really tangible benefits that we were discussiong this morning. So I am looking forward to seeing our latest messaging and how we communicate these to our customers. Doesn’t seem to be rocket science though - After all I would have thought that any mobile operator in their right mind would be interested in making more money without having to spend any!

Cheers,

Peter